Report: total UK ad spend on mobile, including display, search, and other formats like SMS, was higher than TV spend for the first time in Q3 2017 (WARC)

WARC:
Report: total UK ad spend on mobile, including display, search, and other formats like SMS, was higher than TV spend for the first time in Q3 2017  —  LONDON: The UK's ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile …

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